Video production proposal template

Video budgets are easy to misread because most of the work happens before and after the shoot day. This template prices pre-production, the shoot and post-production as separate stages and adds social cutdowns, so the client sees where the time goes.

Use this template free All templates

What your client receives

This is the page your client opens from your email, drawn exactly as PropoBox sends it. Your name, logo and client replace the placeholders; the prices are examples to replace with your own.

Your Studio

Proposal

Brand video production

Prepared for Client company

A short brand film that shows what you do and why it matters, plus cutdowns sized for social channels.

Proposal no.: PROP-SAMPLE
Issued: October 24, 2026
Valid until: November 7, 2026
Delivery: November 21, 2026
Total: $7,700

Prepared by

Your Studio

Your name

you@example.com

Prepared for

Client company

Client name

client@example.com

Services and pricing

Pre-production
Creative concept, script, shot list and schedule, agreed with you before the shoot.
$1,500
Production, one shoot day
Director, camera operator and sound recordist, standard lighting and equipment, up to 10 hours at one location.
$3,200
Post-production
Edit of a 60 to 90 second film, color grade, sound mix and licensed music, with two rounds of revisions.
$2,400
Social cutdowns
Three 15-second edits in vertical and square formats.
$600

Total$7,700

Terms

Payment: 50% to book the shoot date, 50% on delivery of the final files.
Revisions: The project includes 2 rounds of revisions at no additional cost. Additional revisions will be charged at our standard hourly rate.
Additional terms: Travel outside the city, talent, location fees and extra shoot days are quoted separately. Raw footage is archived for 6 months and delivered on request.

How to scope and price it

Define the shoot day in hours, crew and locations. "Up to 10 hours at one location" stops a second location from becoming a free extra.
State the length of the final film. A 60 to 90 second edit and a five-minute edit are different jobs.
List what is quoted separately (travel, talent, locations, extra days), so the client budgets for it early.

The terms, and why

Taking half to book the shoot date protects a day you turn other work away for. Archiving raw footage for six months answers a request that usually arrives long after delivery.

Payment: 50% to book the shoot date, 50% on delivery of the final files.
Revisions: The project includes 2 rounds of revisions at no additional cost. Additional revisions will be charged at our standard hourly rate.