Proposal templates for agencies and service businesses
14 ready proposals for the work small teams sell most. Each one has the scope, line items and terms filled in, opens in PropoBox in one click, and goes to your client as a page they can sign.
All templates
Websites and software
Proposal
Website design and build
- Discovery and site map$1,200
- Design, up to 8 pages$3,600
- Build on your CMS$4,200
Total$9,600Website design and build
Web design studios. Discovery, design, CMS build and launch for a marketing site.
Proposal
Website care plan
- Updates, backups and monitoring (per month)$250
- Content and design changes, up to 3 hours (per month)$300
- Priority support (per month)$100
Total$650Website care plan
Studios that maintain client sites. Monthly updates, backups, security monitoring and small changes.
Proposal
Web application development
- Discovery and technical plan$3,000
- Design and prototype$4,500
- Build, 4 two-week sprints$24,000
Total$35,500Software development project
Software studios and freelance developers. Discovery, prototype, four two-week sprints and a supported launch.
Marketing retainers and ads
Proposal
Marketing retainer
- Strategy and planning (per month)$900
- Content production (per month)$1,800
- Paid social management (per month)$800
Total$3,800Marketing retainer
Marketing agencies. Monthly strategy, content, paid social and reporting.
Proposal
Social media management
- Account audit and 90-day plan$900
- Content creation, 16 posts (per month)$1,200
- Publishing and community management (per month)$700
Total$3,050Social media management
Social media managers and small agencies. Audit and 90-day plan, 16 posts a month, community management and reporting.
Proposal
Google Ads management
- Account audit and conversion tracking$700
- Campaign build$1,400
- Monthly optimization (per month)$900
Total$3,300Google Ads management
PPC consultants and performance agencies. Account audit, tracking, campaign build, monthly optimization and reporting.
Content and search
Proposal
Content marketing
- Content strategy and topic plan$1,200
- Articles, 4 per month (per month)$1,800
- Publishing and formatting (per month)$400
Total$3,650Content marketing retainer
Content agencies and freelance writers. Topic plan, four articles a month, publishing and a performance report.
Proposal
SEO audit and 3-month growth plan
- Technical SEO audit$1,200
- Keyword and competitor research$900
- On-page optimization, up to 20 pages$1,800
Total$4,350SEO audit and growth plan
SEO consultants and agencies. Technical audit, keyword research, on-page fixes and 3 months of reporting.
Brand and creative
Proposal
Brand identity
- Brand discovery workshop$900
- Logo and identity system$2,800
- Brand guidelines$900
Total$5,300Brand identity
Branding and design studios. Discovery, logo and identity system, guidelines and an asset kit.
Proposal
Brand photography
- Planning call and shot list$350
- Shoot day, up to 6 hours$1,400
- Editing, 30 selected images$900
Total$3,100Brand photography
Commercial and brand photographers. Planning call, one shoot day, 30 edited images and a usage licence.
Proposal
Brand video production
- Pre-production$1,500
- Production, one shoot day$3,200
- Post-production$2,400
Total$7,700Brand video production
Video production studios. Concept to final cut: script, one shoot day, edit and social cutdowns.
Consulting and services
Proposal
Consulting engagement: review and roadmap
- Diagnostic and stakeholder interviews$2,400
- Recommendations and roadmap$3,200
- Implementation support, 6 weeks$3,000
Total$9,400Consulting engagement
Independent consultants and advisory firms. Diagnostic, written roadmap, six weeks of support and a closing report.
Proposal
Commercial cleaning service
- Initial deep clean (one-off)$480
- Regular clean, 3 visits a week (per month)$1,040
- Consumables and supplies (per month)$120
Total$1,720Commercial cleaning
Cleaning companies. Site visit, initial deep clean, a scheduled service, supplies and a quality check.
Proposal
Managed IT services
- Onboarding and documentation (one-off)$1,200
- Monitoring and patching, up to 15 devices (per month)$450
- Helpdesk support (per month)$600
Total$2,550Managed IT services
IT support providers and MSPs. Onboarding, monitoring for 15 devices, helpdesk and a quarterly security review.
Start from a template, send in minutes.
Pick the template closest to the job, set your prices and send it. You see when your client opens it; they sign online and can pay the deposit through your own link.
Free plan · No credit card · 14 days of Pro