Web design proposal template

Most web design proposals lose deals in the same two places: a scope the client cannot picture, and a price with nothing next to it. This template splits the project into four stages the client can follow, each with what is included, so the number makes sense before they reach it.

Use this template free All templates

What your client receives

This is the page your client opens from your email, drawn exactly as PropoBox sends it. Your name, logo and client replace the placeholders; the prices are examples to replace with your own.

Your Studio

Proposal

Website design and build

Prepared for Client company

A new marketing website that explains what you do in plain words, works well on phones, and is easy for your team to update. A short discovery agrees the page list and content plan before design begins.

Proposal no.: PROP-SAMPLE
Issued: October 25, 2026
Valid until: November 8, 2026
Delivery: December 6, 2026
Total: $9,600

Prepared by

Your Studio

Your name

you@example.com

Prepared for

Client company

Client name

client@example.com

Services and pricing

Discovery and site map
One workshop, a review of your current site and two competitors, and an agreed page list and content plan.
$1,200
Design, up to 8 pages
Homepage and page templates for desktop and mobile, with two rounds of revisions.
$3,600
Build on your CMS
Responsive build, CMS setup, contact forms, basic on-page SEO and analytics.
$4,200
Launch and training
Go-live checklist, redirects from old pages, and one hour of training for your team.
$600

Total$9,600

Terms

Payment: 50% of the total amount is due upon project initiation. The remaining 50% will be invoiced upon successful project completion and delivery.
Revisions: The project includes 2 rounds of revisions at no additional cost. Additional revisions will be charged at our standard hourly rate.
Additional terms: Copywriting, photography, hosting and paid plugins or licenses are not included unless listed above. You own the finished site and its content once the final payment is made.

How to scope and price it

Price discovery as its own line. It is the stage clients most often want to skip, and a separate line makes clear that the page list and content plan are part of the work.
Cap the page count in the line item (up to 8 pages here), so extra pages become a new quote rather than a dispute.
Keep launch and training separate. It is small, but it shows the client that redirects and handover are handled.
If the content is not ready, say so in the terms. Copywriting is excluded here on purpose.

The terms, and why

Half upfront and half on completion protects both sides on a six-week project. Two revision rounds per stage keeps feedback focused, and the ownership line answers the question clients ask late: who owns the site.

Payment: 50% of the total amount is due upon project initiation. The remaining 50% will be invoiced upon successful project completion and delivery.
Revisions: The project includes 2 rounds of revisions at no additional cost. Additional revisions will be charged at our standard hourly rate.