Branding proposal template

Clients buying a brand identity are often buying their first one, so they need to see how a few weeks of work turns into files they can use. This template walks from a discovery workshop to a logo system, guidelines and a launch kit, and states who owns what at the end.

Use this template free All templates

What your client receives

This is the page your client opens from your email, drawn exactly as PropoBox sends it. Your name, logo and client replace the placeholders; the prices are examples to replace with your own.

Your Studio

Proposal

Brand identity

Prepared for Client company

A clear, consistent visual identity built from your positioning, ready to use across your website, social channels and print.

Proposal no.: PROP-SAMPLE
Issued: October 24, 2026
Valid until: November 7, 2026
Delivery: November 28, 2026
Total: $5,300

Prepared by

Your Studio

Your name

you@example.com

Prepared for

Client company

Client name

client@example.com

Services and pricing

Brand discovery workshop
A half-day session on audience, positioning and competitors, summarized in a short brief.
$900
Logo and identity system
Three initial directions, one refined into the logo, colors, typography and graphic elements, with two rounds of revisions.
$2,800
Brand guidelines
A PDF guide covering logo use, color, typography, imagery and tone of voice.
$900
Launch asset kit
Social profile images and post templates, email signature, business card and letterhead files.
$700

Total$5,300

Terms

Payment: 50% of the total amount is due upon project initiation. The remaining 50% will be invoiced upon successful project completion and delivery.
Revisions: The project includes 2 rounds of revisions at no additional cost. Additional revisions will be charged at our standard hourly rate.
Additional terms: Final files are delivered in vector and web formats. Ownership of the final logo and identity transfers to you on final payment; directions not chosen remain ours. Trademark searches and registration are not included.

How to scope and price it

Say how many directions you present and how many rounds refine the chosen one. Three directions and two rounds is a common, defensible default.
Price the guidelines as a separate deliverable. It is where many studios undercharge, and a separate line shows its value.
Name the launch assets. Specific files (social templates, email signature, stationery) are easier to agree on than "brand assets".

The terms, and why

Ownership on final payment, with unused directions staying yours, is the clause clients ask about most. Stating that trademark searches are excluded keeps legal work out of a design quote.

Payment: 50% of the total amount is due upon project initiation. The remaining 50% will be invoiced upon successful project completion and delivery.
Revisions: The project includes 2 rounds of revisions at no additional cost. Additional revisions will be charged at our standard hourly rate.