Marketing retainer proposal template

A retainer renews when the client can see what each month delivers. This template separates planning, content production, paid social management and reporting into monthly lines with quantities, and keeps ad spend outside your fees so the total never looks inflated.

Use this template free All templates

What your client receives

This is the page your client opens from your email, drawn exactly as PropoBox sends it. Your name, logo and client replace the placeholders; the prices are examples to replace with your own.

Your Studio

Proposal

Marketing retainer

Prepared for Client company

A monthly marketing program with a clear plan, steady content and paid campaigns, and a report that shows what worked and what changes next month.

Proposal no.: PROP-SAMPLE
Issued: October 24, 2026
Valid until: November 7, 2026
Delivery: November 7, 2026
Total: $3,800

Prepared by

Your Studio

Your name

you@example.com

Prepared for

Client company

Client name

client@example.com

Services and pricing

Strategy and planning (per month)
A monthly planning call, the content calendar and campaign briefs.
$900
Content production (per month)
12 social posts and 2 blog articles, written and designed for your channels.
$1,800
Paid social management (per month)
Campaign setup and optimization on up to two platforms. Ad spend is paid directly by you.
$800
Reporting (per month)
A monthly report with results against the agreed goals and next steps.
$300

Total$3,800

Terms

Payment: Billed monthly in advance. Minimum term of 3 months, then cancel anytime with 30 days notice. Advertising spend is paid by you directly to the ad platforms and is not part of our fees.
Revisions: The project includes 2 rounds of revisions at no additional cost. Additional revisions will be charged at our standard hourly rate.
Additional terms: You approve all content before it is published. You own the content we create for you once it is paid for. Results depend on budget and market conditions and are not guaranteed.

How to scope and price it

Put quantities in the line items (12 posts, 2 articles). Quantities make a retainer comparable and stop scope from drifting.
Bill management and ad spend separately. When the client pays the platforms directly, your fee reads as payment for work, not a markup on media.
Keep reporting as its own line. It is the moment each month when the client sees the value, so it deserves a name and a price.

The terms, and why

A three-month minimum with 30 days notice gives campaigns time to work. The sentence that results are not guaranteed is honest, and it protects you when budget or market conditions change.

Payment: Billed monthly in advance. Minimum term of 3 months, then cancel anytime with 30 days notice. Advertising spend is paid by you directly to the ad platforms and is not part of our fees.
Revisions: The project includes 2 rounds of revisions at no additional cost. Additional revisions will be charged at our standard hourly rate.

Marketing retainer proposal template: common questions

More templates

All templates

Send it as a page your client can sign.

Start from this template, set your prices, and send it. The client opens it from your email, signs online and pays the deposit if you added your payment link, and you see every visit.

Use this template free See pricing

Free plan · No credit card · 14 days of Pro