SEO proposal template

SEO proposals are hard to sell because the result arrives later than the invoice. This template starts with work the client can see in the first weeks, an audit and a keyword map, then the on-page changes and three months of reporting, so progress is visible before rankings move.

Use this template free All templates

What your client receives

This is the page your client opens from your email, drawn exactly as PropoBox sends it. Your name, logo and client replace the placeholders; the prices are examples to replace with your own.

Your Studio

Proposal

SEO audit and 3-month growth plan

Prepared for Client company

How search engines see your site today, the searches your customers use, and a three-month plan to fix what is holding you back.

Proposal no.: PROP-SAMPLE
Issued: October 24, 2026
Valid until: November 7, 2026
Delivery: November 21, 2026
Total: $4,350

Prepared by

Your Studio

Your name

you@example.com

Prepared for

Client company

Client name

client@example.com

Services and pricing

Technical SEO audit
A crawl of the full site, indexing, speed and structured data checks, and a prioritized list of fixes.
$1,200
Keyword and competitor research
Search demand for your services, gaps against three competitors, and a target page map.
$900
On-page optimization, up to 20 pages
Titles, descriptions, headings, internal links and content updates on the priority pages.
$1,800
Monthly reporting for 3 months
Rankings, search traffic and leads, with next actions each month.
$450

Total$4,350

Terms

Payment: 50% of the total amount is due upon project initiation. The remaining 50% will be invoiced upon successful project completion and delivery.
Revisions: The audit and keyword map include one round of feedback. On-page changes are reviewed with you before they go live.
Additional terms: We work within search engine guidelines and do not buy links. Rankings depend on competition and on search engines, so they cannot be guaranteed. Developer time for complex technical fixes is quoted separately if your team cannot make them.

How to scope and price it

Lead with the audit as a fixed-price line. It is concrete, it pays for your analysis, and it often wins the rest of the project.
Cap on-page work by page count (20 pages here), so a large site does not quietly double your effort.
Price reporting per month for a fixed period. Three months is enough to show early movement without promising rankings.

The terms, and why

The terms say plainly that rankings cannot be guaranteed and that no links are bought. Clients who have been burned before look for exactly that sentence.

Payment: 50% of the total amount is due upon project initiation. The remaining 50% will be invoiced upon successful project completion and delivery.
Revisions: The audit and keyword map include one round of feedback. On-page changes are reviewed with you before they go live.